Earnings season is the heartbeat of the market - and every day brings fresh signals about where money is flowing.
With each report, we learn not just how companies are performing, but how investors are reacting.
In the Daily Beat, we spotlight the most important S&P 500 earnings moves from the prior session - the winners, the losers, and the reactions that reveal what really matters to the market right now.
Whether it’s a bellwether with broad economic implications or a niche name making waves, we cut through the noise to focus on the setups that matter most.
Here are the latest earnings stats from the S&P 500 👇
*Click the image to enlarge it
The best earnings reaction came from Ford Motor $F, one of the world's largest automobile manufacturers. The company reported a double beat, resulting in a +4.89 reaction score for shareholders.
For those who saw General Motors' $GM banger earnings reaction last week, this wasn't a surprise.
In the report, they posted revenues of $50.53B, exceeding the expected $47.05B, and earnings per share were $0.45, above the expected $0.35.
At the bottom of the list was the $13B footwear and accessories stock, Deckers Outdoor $DECK. They beat expectations across the board, but suffered a -6.20 reaction score.
They reported revenues of $1.43B, compared to the expected $1.42B, and earnings per share of $1.82, beating the expected $1.58.
Now let's dive into the fundamentals and technicals 👇
F had its best earnings reaction of the 21st century 🔥
Ford Motor had a +12.1% post-earnings reaction, and here's what happened:
Despite a $700M tariff-related hit, the company increased its top-line by 9% year-over-year.
U.S. sales grew for the seventh consecutive month, with F-Series on track as America’s best-selling truck for the 49th year.
In addition to the blockbuster report, the management team issued strong forward guidance. They also expect tariffs to be less than initially anticipated.
This was a tremendous report and market reaction, which resulted in a brand-new primary uptrend for the stock.
We love it when new uptrends begin with epic earnings reactions. They have a very high hit rate.
Because this stock offers such a high dividend yield, we prefer to look at the total return chart rather than the price return. As you can see, the total return chart is much cleaner and shows that the prolonged accumulation pattern has been decisively resolved.
So long as F holds this breakout, the path of least resistance is likely to remain higher for the foreseeable future.
DECK failed to rally on good news 🐻
Deckers Outdoor had a -15.2% post-earnings reaction, and here's what happened:
International sales surged 29.3% year-over-year, offsetting a 1.7% decline in U.S. sales over the same period.
The gross margin increased by 30 basis points year-over-year, driven by price increases.
While it was a fine earnings report, the market was disappointed with the management team's forward revenue guidance.
This was a textbook beat/beat/drop, signaling that all of the good news was already priced in.
It wasn't your ordinary news failure - this was the decisive resolution of a massive top. This comes after the stock had one of its strongest multi-year uptrends ever, rallying over 500% from 2022 to 2025.
Additionally, the market has consistently punished shareholders for the company's earnings events over the past year. This adds to our conviction in the fundamental deterioration and the new technical downtrend.
So long as DECK holds below 94, the path of least resistance will likely remain lower for the foreseeable future.
Happy Monday
-The Beat Team
P.S. Sean just nailed his biggest trade of the year - and you’ll never guess what he did to pull it off.
He broke it all down in last week's Options Jam Session…
