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Stocks to Buy and Hold Now
Every year, I sit down with my kids and pick 10 stocks to buy and hold for 12 months. I began this to teach them about investing and what I do for a living. It’s worked well for finances and family bonding. Now, the rules are: 10 stocks for 12...
The Jeff Macke Portfolio
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If I'm right, I'm getting PAID.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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mall rally
Nike Didn't Do It

December 19th: Rolling

 

 

 

Another decent week for the Portfolio+ overall as we extended our gains over the S&P500 and XRT despite weakness in Uber. The price action in the name is no...

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Macke Nike
A short-term trade on a beaten down name.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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Rally Hats

 

 

December 12th: Rolling

 

As long as the media and markets keep betting against the holidays I'm here to take the other side.

Another strong week for the portfolio, as reviewed in this...

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lululemon
A short-term trade on a beaten down name.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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Macke holiday sales 2025
I'm thinking a lot about e-commerce
Welcome to my Boots On The Ground meeting. This is something I'll be doing every month for Macke Portfolio members.  The intention here is to spend a few minutes talking about a specific topic that's been on my mind. Sometimes, it'll...
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More Gains, 3 trades

 

 Welcome to the winner’s circle. Nice week for the Portfolio+. We were up 3% for the week, putting our year-to-date gains just under 20%, outpacing the S&P500 and boot-stomping our comparable consumer benchmarks. In particular...
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Jeff's Retail Portfolio
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I like the stock!
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Sentiment Collapse

 

 

Strong Week, led by Gap, AEO

 

Keeping it short today as I'm heading out to do some field research at the malls for Black Friday.

Strong week for the Portfolio+. Gap tacked on to post...

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Sentiment Collapse
 

Nothing was good enough for the market this week as a the government shutdown and consumer sentiment dragged on the tape. In the attach video I discuss the great quarters turned in by Uber and Peloton, the decision to take profits in Mattel and...

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macke portfolio
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Jeff's Retail Portfolio
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Amazon Crushes!
 

It was a fine week with Amazon leading the way.

In the attached video I'm talking about Amazon's huge win, why Starbucks is still dead money and Chipotle is hopeless. I also take a look at next week as I look to prune some dead weight from...

The Jeff Macke Portfolio
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Jeff's Retail Portfolio
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Best Buy
Week in Review! Target, Mattel and Best Buy
 We're back! Good week for the Portfolio+ and most of the rest of Wall Street, to be honest. In this week's video, I'm breaking down Target's lay-offs, the Mattel trade and why Best Buy is the Big Box Minnesota retailer to buy into Christmas....
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Hasbro logo
Here's a new thing I'm doing!
 We're doing a new thing at Macke's Portfolio. Once a week, I'm getting together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my members.  The goal is simple:...
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Week in Review!
 We got Tariff'ed! Brutal couple weeks for the Portfolio+ after the POTUS announces (then semi-unannounces) 130% Chinese tariffs. In this week's edition I discuss taking profits on Williams-Sonoma, the huge quarter turned in by $ESLOY and why...
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Week in Review!
Here's my weekly video update for Macke's Portfolio+ members. It was a lousy week for our stocks as Stitch Fix beat estimates, raised guidance, and then tumbled 15%. As I discuss in the video, we've seen this type of reaction before after...
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Sept 29
Week in Review!

Below is my weekly video for members of Macke's Retail Roundup.

Lousy week for the Portfolio+ as Stitch Fix beat estimates, raised guidance, tumbling 15%.  We've seen this before after the company reports, as I cover in...

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$TGT
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Week in Review!

Below is my weekly video for members of Macke's Retail Roundup.

A strong week for the Portfolio and the Starting 10, more room to run for mall stocks and beating the Market.

All this and more in this week's video!

...
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Week in Review!

Below is my weekly video for members of Macke's Retail Roundup.

A strong week for the Portfolio+ and the Starting 10, more room to run for mall stocks and beating the Market.

All this and more in this week's video!

...
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Macke's Retail Roundup
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The Macke Letter
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Huge Week. Earnings review, the week ahead

Below is my weekly video for members of Macke's Retail Roundup.

Huge start to September for Portfolio+ members! Check out this week's video for updates on the Big Payoff from my Denim Trend bet, Lululemon's collapse and a...

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Crushing the Market, lookiing for more

Portfolio Update of the RoundUp10 and the Denim Index through September 5th, 2025.

 

Looking for more insight? Get the full video review, including a breakdown of the HUGE AEO trade, Lululemon's flop, and more in my  ...

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Portfolio Update of the RoundUp10 and Starting 10 portfolios through August 29th, 2025.

 

Looking for more detail? Get the full video review, including macro thoughts, two HUGE new buys ahead of next week and more in my...

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Portfolio Update of the RoundUp10 and Starting 10 portfolios through August 22nd, 2025.

 

Looking for more detail? Get the full video review, including macro thoughts, position changes in the portfolio and more in the the...

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Weekly Portfolio+ Update for August 15th 2025.

 

As always, for more details on my thoughts on the portfolio, PPV sports, inflation expectations (watch out for the back half) members can check out the Weekly Portfolio+...

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