If you aren't watching the US Open are you even working?

Leaving aside the finances of LIV and the PGA. You can also throw out the slow-growth, low-margin equipment business. I'm here for the outfits. These fittish, highly-strung men are soldiers in the global war for the soul of the most loyal, price-oblivious customers in all of retail: Men. All golf clothes are basically athleisure now. Men's athleisure is a $100b business and growing. 

Here's Justin Thomas and Brooks Koepka. 

Justin is wearing a $98 Talo Polo and $198 Sequoia Knit Trousers from Greyson Clothiers. Justin is one of the financial backers of Greyson, which just raised $20 million in Series A money. Greyson didn't disclose the terms but if the company pulls in, say, $50 million $250 million would be a ballpark guess. Other "friends of Greyson" include Jon Rahm, Shane Lowrey, and Justin Timberlake, who used to be big with the kids.

The Greyson website lets you cosplay as your favorite golfers with a simple click. And, seriously, any brand that works for Justin Timberlake and...

There's been a new addition to the market-trouncing Retail Roundup10 Portfolio.

Click here to see what stock I'm adding as Wall Street squirms. 

Starbucks shares are racing toward $100 on "market chatter" of a possible China exit.

Here's why it matters and what it means for the stock.