No country on earth spends more money on stuff than America. Consumer spending is 70% of the US economy. 

But…how healthy is the consumer actually?

It’s the most important information in the world. And we don’t know how to keep track of it.

If you look at the data, you don’t know! The government data is based on surveys, and is consistently conflicting and/or not accurate.

You have to look at the companies. 

But, which companies? 

Jeff Macke has the answer. 

Jeff Macke has been involved in the retail industry for most of his life. Literally. 

His dad was the CEO of Target. He was raised in the business. 

And he's been front and center in times of turmoil. 

If you were trading during the 2008 Financial Crisis, you saw Jeff on CNBC nearly every day as a founding member of Fast Money. 

He talked investors through the worst recession in modern history. He has the war stories. 

So with the entire retail industry in crisis, there's nobody with the bona fides to see through the storm and pick the winners.