Deckers closed out an eventful week by offering frankly terrifying guidance for the current quarter and refusing to even speculate as to how much worse things could get from here.
The makers of Hoka and Uggs said demand for the former has fallen to a multi-year low of 10% yr/yr growth; numbers that seemed particularly horrifying after everything we heard from On Holdings last week.
Analysts were quick to pounce, dragging DECK 20% lower and lowering estimates across the street.
With FootLocker and Dicks Sporting Goods (soon to be one company) report next week we'll have a better picture of why On seems to be the only shoe game in town.
The moves are huge and losers and getting stomped in the shoe world. Stay tuned to this space for the latest as it happens.
Also check out the brand new Hot Mom's Index I put together with my friend JC.
