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Macke's Retail Roundup,
Macke's Retail Roundup+

Build-a-Bear Delivers

May 28, 2025

Fun facts most people don't know about Build-a-Bear Workshop:

  • It still exists and is publicly traded under the ticker $BBW
  • Shares are up nearly 50x since the COVID lows
  • The stock went public in October 2004, hit $35 two months later and didn't make a new high for another 19yrs, nearly twice the expected lifespan of a Black Bear in the wild.
  • (New Item): Build-a-Bear just reported its best first quarter ever.
 

I break down the quarter and give the company its full grade for members in the LINK