The Jeff Macke Portfolio Plus Articles

There is no time off from stock research. Not in the consumer space. Everything you do, everything you consider doing, on vacation is a datapoint. I can't afford to relax on vacations. I can't...

Portfolio Update Through June 5, 2025

There's been a new addition to the market-trouncing Retail Roundup10 Portfolio.

Click here to see what stock I'm adding...

Starbucks shares are racing toward $100 on "market chatter" of a possible China exit.

Here's why it matters and what...

Mind the Gap!

As feared, Gap was a sell-the-news moment, with shares crumbling 20%, dragging the Round-10 Portfolio to its first, and only, down week of the month.

Up 10% since March 20 and finding opportunities for the back half of the...

Below is my weekly video for members of Macke's Retail Roundup.

The SPDR S&P Retail ETF (XRT) closed the week up 0.5%, essentially unchanged. But under the surface, there's been a ton of action. 

Portfolio Update Through May 30, 2025

Fun facts most people don't know about Build-a-Bear Workshop:

• It still exists and is publicly traded under the ticker $BBW
• Shares are up nearly 50x since the COVID lows
• The stock went public in October 2004, hit $35 two...

Abercrombie didn't have to be perfect. With the stock down 50% since January, even after a HUGE bounce, Abercrombie & Fitch just had to be decent. Anything better than about a 20% guidance cut would have been acceptable. Word was that foot traffic...

Another strong week for the Round-Up 10 Portfolio with gains last Friday (which now seems like a million years ago) taking us up to over 12% since our March 20 start date, handily beating the S&P500 and the XRT Consumer Discretionary ETF.

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Below is my weekly video for members of Macke's Retail Roundup.

We're still in the heart of retail earnings season. This week we heard from names like TGT, TJX, and WSM. Next week we've got DKS, COST, M, BBY, DKS,...

Below is my weekly video for members of Macke's Retail Roundup.

If a few weeks ago we had 'The Week From Hell" as I called it, then this week was "The Best Week Ever". 

My Retail Roundup...