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The Macke Letter Articles

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nevermind

On Monday afternoon, with US stocks off 3% and dropping the President concluded a meeting with top executives from Walmart, Target and Home Depot. According to Axios, executives told Trump supply chains were in a state of disruption and "shelves will...

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boot

Enough raging against the machine. In the 2 weeks since Liberation Day we've seen the stated rate of tariffs change at least 5 times. Just last weekend we saw a seemingly tech-saving exclusion on chips first announced then denied then largely just...

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Seven days after Liberation Day things are working out just about as expected in the equity markets. Chaos!

 

Until this afternoon's 90 day delay announcement every rally met supply. Rumors were quickly squashed and the White House vowed to...

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Tariffs
WMT
Casino Closed

Stocks are getting destroyed all over the entire world. Things could turn on a dime but, for the moment and for good reasons investors are selling risk assets.  The selling is global, the Volatility Index has spiked. Over the weekend social media...

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crisis

As the first quarter slogs to a close with stocks down for the year and the outlook for the rest of the year "murky" at best ("horrifying") at worse it's time to start taking inventory, as they say in the retail industry. There are trades to be had...

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Winona

Abercrombie took the pipe, Foot Locker was predictably lousy. Where I'm looking now as we grind through Mall Store Earnings,

Some of the best trades I make are the ones I pass on entirely. So it was for $ANF which into earnings this...

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Macke's Retail Report

Every stock in the mall is getting obliterated on Tariff headlines and slow spending. Finding dips to buy and places to hide. 

We wanted clues as to how consumer stocks were going to handle the News when reporting earnings over the next...

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Have Retailers taken enough of a beating yet?

It's Game Time. By Tuesday morning's opening bell earnings from Target, Best Buy and ON will have set the stage for the coming flood of retail earnings... if you know what to look for. How to get ahead of the wave. 

It's time to...

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Magnificent 7
The Ghosts of 2018

Wall St and Retailers adjusting to a random news flow world...

Remember the beginning of January? Retailers were pre-announcing strong Holiday sales and margins. Consumer Discretionary stocks were on a heater dating all the way back to pessimism...

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Macke's blog
Jeff Macke
Starbucks
Macke Approved

Every year I sit down with my 2 kids and put together a portfolio of Consumer Facing stocks. The picks aren't all retailers but each fits in the bucket of my expertise. They make products I can see, feel and sometimes taste. They are brands that evoke...

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Macke's Retail Roundup