Macke's Retail Roundup Articles

Written Portfolio Update of the RoundUp10 and Starting 10 portfolios through June 13, 2025

Portfolio Update Through June 5, 2025

If you aren't watching the US Open are you even working?

Leaving aside the finances of LIV and the PGA. You can also throw out the slow-growth, low-margin equipment business. I'm here for the outfits. These fittish, highly-strung men are soldiers in the global war for the soul of the most loyal, price-oblivious customers in all of retail: Men. All golf clothes are basically athleisure now. Men's athleisure is a $100b business and growing. 

Here's Justin Thomas and Brooks Koepka. 

Justin is wearing a $98 Talo Polo and $198 Sequoia Knit Trousers from Greyson Clothiers. Justin is one of the financial backers of Greyson, which just raised $20 million in Series A money. Greyson didn't disclose the terms but if the company pulls in, say, $50 million $250 million would be a ballpark guess. Other "friends of Greyson" include Jon Rahm, Shane Lowrey, and Justin Timberlake, who used to be big with the kids.

The Greyson website lets you cosplay as your favorite golfers with a simple click. And, seriously, any brand that works for Justin Timberlake and...

There's been a new addition to the market-trouncing Retail Roundup10 Portfolio.

Click here to see what stock I'm adding as Wall Street squirms. 

Starbucks shares are racing toward $100 on "market chatter" of a possible China exit.

Here's why it matters and what it means for the stock.

Stitch Fix keeps refusing to die. The all-but-forgotten clothing box membership service is seeing shares jump after losing less and selling more than analysts expected in Q3. What should you do with shares near 2025 highs and up more than 100% since April 7th? 

Get my full report card on SFIX's quarter and how I'm playing the stock.  

I break down the quarter and give the company its full grade for members in the LINK

I told you Lululemon had its work cut out for it when it reported earnings Thursday night but I didn't think it would be quite this bad. With shares off 20% you can bet value shoppers will at least try to protect old lows of ~$250 for this once beloved fashion pioneer. Should you Buy the Dip or Run Away? 

Check out my Earnings Report Card for LULU before you decide.

Mind the Gap!

As feared, Gap was a sell-the-news moment, with shares crumbling 20%, dragging the Round-10 Portfolio to its first, and only, down week of the month.

Up 10% since March 20 and finding opportunities for the back half of the year!

Latest Portfolio Updates!

Click here to see the latest breakdown of the RoundUp10 and HotMom Index.

The spread between valuations between classes of retailers has never been higher and shows no signs of contracting. The looming oligarchy in retail. 

Plus, 5 Below preview: Is this the most Tariff Exposed Company on Earth? 

Last weekend Barron's suggested it had the fix for what ails Target. In a piece harkening back to May's "Target Fails. Again" piece, Barron's said Target needs to unlock merchandise, get better in-stock levels, get out of the DEI business, and invest more in the infrastructure to make the Internet business profitable. 

It might be more simple than that. Click the Link and I'll explain how to tell Target is broken right when you walk in the door.