The Jeff Macke Portfolio Articles

Netflix is set to report on Thursday evening, and it's hard to find anyone willing to bet against this new Consumer virtual-staple. Netflix is the Big Daddy of streaming. As the networks and streaming services continue to bundle in a way that amounts...

Retailers are trying to find their footing after a murderers' row of trade and tariff announcements over the last few days.

Spencer and I are talking specifics, including: CPI data take, Prime Day results, why tariffs matter (still), and how to...

Like Santa Claus in a Christmas movie, Prime Day had plenty of doubters and haters but, in the end, proved itself undeniably Real. The biggest, newest shopping event of summer got off to a slow start but ended up driving...

Below is my weekly video for members of Macke's Retail Roundup.

Stocks ended a good week with a *thud as Tariffs take their toll. Not that there weren't any promising signs (see: Levi's and our old favorite, Aritzia...

There is no time off from stock research. Not in the consumer space. Everything you do, everything you consider doing, on vacation is a datapoint. I can't afford to relax on vacations. I can't...

Portfolio Update Through June 5, 2025

There's been a new addition to the market-trouncing Retail Roundup10 Portfolio.

Click here to see what stock I'm adding...

Starbucks shares are racing toward $100 on "market chatter" of a possible China exit.

Here's why it matters and what...

Mind the Gap!

As feared, Gap was a sell-the-news moment, with shares crumbling 20%, dragging the Round-10 Portfolio to its first, and only, down week of the month.

Up 10% since March 20 and finding opportunities for the back half of the...

Below is my weekly video for members of Macke's Retail Roundup.

The SPDR S&P Retail ETF (XRT) closed the week up 0.5%, essentially unchanged. But under the surface, there's been a ton of action. 

Portfolio Update Through May 30, 2025

Fun facts most people don't know about Build-a-Bear Workshop:

• It still exists and is publicly traded under the ticker $BBW
• Shares are up nearly 50x since the COVID lows
• The stock went public in October 2004, hit $35 two...

Abercrombie didn't have to be perfect. With the stock down 50% since January, even after a HUGE bounce, Abercrombie & Fitch just had to be decent. Anything better than about a 20% guidance cut would have been acceptable. Word was that foot traffic...

Another strong week for the Round-Up 10 Portfolio with gains last Friday (which now seems like a million years ago) taking us up to over 12% since our March 20 start date, handily beating the S&P500 and the XRT Consumer Discretionary ETF.

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