Skip to main content

The Jeff Macke Portfolio Articles

Displaying 73 - 96 of 100

monopoly

Getting our first look at consumer-facing outlooks now that we've gotten through the tedious Banks portion of earnings season.

Notable takeaways:

  • Hasbro was surprisingly good but it's not really "game on" until Q3 and Q4. Gets 50% of...
The Jeff Macke Portfolio
$HAS $PEP $CMG
nevermind

On Monday afternoon, with US stocks off 3% and dropping the President concluded a meeting with top executives from Walmart, Target and Home Depot. According to Axios, executives told Trump supply chains were in a state of disruption and "shelves will...

The Jeff Macke Portfolio
boot

Enough raging against the machine. In the 2 weeks since Liberation Day we've seen the stated rate of tariffs change at least 5 times. Just last weekend we saw a seemingly tech-saving exclusion on chips first announced then denied then largely just...

The Jeff Macke Portfolio
arge

A "tell" is an observable, consistent, unwitting behavior in reaction to a known stimulus. Which is a fancy way of stating something you already understand intuitively. 

Examples: You try on a new, hot outfit to model for your partner. You...

The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
$NKE $BBY $DKS
Members Only

Below is my weekly video for members of Macke's Retail Roundup. 

My universe, the land of the consumer, has taken center stage. The eye of the storm, if you will. The center of the volcano. The hottest part of the mantle...

The Jeff Macke Portfolio
Video
Members Only

Seven days after Liberation Day things are working out just about as expected in the equity markets. Chaos!

 

Until this afternoon's 90 day delay announcement every rally met supply. Rumors were quickly squashed and the White House vowed to...

The Jeff Macke Portfolio
Tariffs
WMT
Casino Closed

Stocks are getting destroyed all over the entire world. Things could turn on a dime but, for the moment and for good reasons investors are selling risk assets.  The selling is global, the Volatility Index has spiked. Over the weekend social media...

The Jeff Macke Portfolio

Below is my weekly video for members of Macke's Retail Roundup. 

Fear has entered the market.

Not panic just yet, but Wednesday afternoon in the Rose Garden, POTUS unleashed the Kraken on the market, the global...

The Jeff Macke Portfolio
Video
Members Only
dang

Are we having fun yet?

No. No, we are not.

Stocks are getting hammered after President Trump's Reciprocal Tariffs were larger and broader than economists anticipated. Retailers and tech are leading the way lower early, which has been the...

The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
Members Only
amazon

I was busily preparing for the post-close rantings of a polarizing lunatic (by which I mean the RH earnings report and conference call) when it came across the wire that Amazon could be in the...

The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
AMZN
TikTok
Members Only
the Bear

If you're not scared of what's happening in your stock portfolio you probably aren't paying attention. 

The first quarter was the worst for US stocks since Q3 of 2022 and the first negative quarter of any sort since 2023. The damage didn't...

The Jeff Macke Portfolio
$XLY
$AAPL
Bear Market
Members Only

Below is my weekly video for members of Macke's Retail Roundup. 

It's another down week for consumer stocks. There was hope for a bounce earlier in the week, but now we're more or less back to where we ended...

The Jeff Macke Portfolio
Video
Members Only
Lulu

Lululemon is getting boot-stomped early Friday after the company.... wait for it... beat earnings estimates and guided lower than Wall Street's official estimate for the first quarter and all of 2025. 

There are a few reasons investors...

The Jeff Macke Portfolio
$LULU $GAP
GAP
Members Only
crisis

As the first quarter slogs to a close with stocks down for the year and the outlook for the rest of the year "murky" at best ("horrifying") at worse it's time to start taking inventory, as they say in the retail industry. There are trades to be had...

The Jeff Macke Portfolio
Nike

Bottoming is best thought of as a process rather than a moment. The all look different but when you see a correction it usually hits these stages:

...
The Jeff Macke Portfolio
$LULU $TSLA $PTON $NKE $CCL $UBER
Members Only

Below is my weekly video for members of Macke's Retail Roundup. 

This week, I'm hunting for bottoms. There are 5 stocks that have my attention. I'm under no qualms about the fact that we could be in for more...

The Jeff Macke Portfolio
Video
Members Only
Starbucks

Ending a correction is a process. Hoping for a capitulation Crash is natural but a bit of a sucker's game and sort of misses the point. Getting into a crash is the same process only bigger. It's like ranking tornados; some are big, some less so but...

The Jeff Macke Portfolio
SBUX
PTON
NKE
GAP
WSM
AEO
Members Only

Busy morning of earnings with a little something for everyone as we try to figure out who, if anyone, is actually experiencing a recession as opposed to just talking about it all the time.

This morning saw a decent report from the dominant...

The Jeff Macke Portfolio
Members Only
Lucky

What if there isn't a recession? 

Retail sales came in soft for February, with some strength in staples. Discretionary was so/so which would have seemed bad two months ago but comes as a bit of a relief in light of the bloodletting we've...

The Jeff Macke Portfolio
Starbucks, Cramer, Nike, Cruising, Walmart, Consumers
Members Only

Below is my weekly video for members of Macke's Retail Roundup. 

It's been a helluva week. Even with Friday's bounce, XLY is still by far the worst-performing sector this year. 

Crashes are...

The Jeff Macke Portfolio
Video
Members Only

The Animal Spirits have turned savage on Wall Street as stocks post their worst day in years. Time to take personal inventory and make a shopping list.

 

I started running money in 1997, straight out of graduate school. Underfunded and...

The Jeff Macke Portfolio
Members Only
Winona

Abercrombie took the pipe, Foot Locker was predictably lousy. Where I'm looking now as we grind through Mall Store Earnings,

Some of the best trades I make are the ones I pass on entirely. So it was for $ANF which into earnings this...

The Jeff Macke Portfolio
Macke's Retail Report

Every stock in the mall is getting obliterated on Tariff headlines and slow spending. Finding dips to buy and places to hide. 

We wanted clues as to how consumer stocks were going to handle the News when reporting earnings over the next...

The Jeff Macke Portfolio
Have Retailers taken enough of a beating yet?

It's Game Time. By Tuesday morning's opening bell earnings from Target, Best Buy and ON will have set the stage for the coming flood of retail earnings... if you know what to look for. How to get ahead of the wave. 

It's time to...

The Jeff Macke Portfolio
Magnificent 7