The Jeff Macke Portfolio Articles

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Jeff Macke
Jeff Macke

Video: It Was Another Big Week

Below is my weekly video for members of Macke's Retail Roundup.

We're still in the heart of retail earnings season. This week we heard from names like TGT, TJX, and WSM. Next week we've got DKS, COST, M, BBY, DKS,...

May 23, 2025
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Jeff Macke
Jeff Macke

Video: The Best Week Ever

Below is my weekly video for members of Macke's Retail Roundup.

If a few weeks ago we had 'The Week From Hell" as I called it, then this week was "The Best Week Ever". 

My Retail Roundup...

May 16, 2025
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On Crushes
Jeff Macke
Jeff Macke

On Report Card

On had to be perfect going into earnings. Fast growth company and priced accordingly. On isn't cheap. It wasn't a month ago at $35 and wasn't when I bought it yesterday at $50.70. What On has transcends cheap. On has momentum, good management, and a...

May 13, 2025
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ONON
Jeff Macke
Jeff Macke

Trade Report: A New Position!

I should probably wait. I might be able to buy a dip. But there's a name I've wanted in the portfolio for months. They report tomorrow. Expectations aren't exactly "low" but you don't get many dips in the good names.

Here's why I'm betting on...

May 12, 2025
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Jeff Macke
Jeff Macke

Video: Earnings Report Cards for DIS and PTON

Below is my weekly video for members of Macke's Retail Roundup. 

We've entered the retail portion of earnings season. This week I analyzed the reports and reactions from DIS and PTON, two consumer stocks I watch closely...

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Hasbro
Jeff Macke
Jeff Macke

Reporting Season

Earnings season is heating up as we get into May. We've heard from plenty of consumer facing names so far (Hasbro, McDonald's, Chipotle) but by time honored tradition the earnings season for retail doesn't start until Walmart reports which won't...

May 5, 2025
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Jeff Macke
Jeff Macke

Video: Hello To My Newest Portfolio Member

Below is my weekly video for members of Macke's Retail Roundup. 

We made our first new purchase since launching the consumer portfolio earlier this year...

This is a stock I've been keeping an eye on for a while,...

May 2, 2025
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Amazon
Jeff Macke
Jeff Macke

Amazon Earnings Preview

As the Everything Company, it's appropriate Amazon's earnings will have something for everyone. 

Want some insight into impact of trade tension on consumer spending? Amazon's got you. Shipping? Amazon can tell you more than UPS did. Tariffs...

May 1, 2025
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weeping
Jeff Macke
Jeff Macke

Starbucks Disappoints: Report Card

It wasn't the numbers that cooked shares of Starbucks after hours last night. Not that Starbucks didn't turn in a "disappointing" (their words) quarter last night. They did. But the stock was hanging in there just fine well into last night's call....

April 30, 2025
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$SBUX
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Borg
Jeff Macke
Jeff Macke

Spot Misses! Time to Buy or Bail?

Spotify is down 8% pre-market on missing the EPS estimate for Q4. The subscription numbers were good with monthly usage and premium subscriber numbers coming in better than expected. The guidance for FY subs was light, which seems more on the side of...

April 29, 2025
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$SPOT
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Jeff Macke
Jeff Macke

Video: Earnings Season Has Arrived!

Below is my weekly video for members of Macke's Retail Roundup. 

We're into earnings season. Thank the lord...

For the next few weeks, we'll hopefully learn how these retailers are preparing for a world with(or...

April 24, 2025
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arge
Jeff Macke
Jeff Macke

Consumer "Tells" Still Bad

A "tell" is an observable, consistent, unwitting behavior in reaction to a known stimulus. Which is a fancy way of stating something you already understand intuitively. 

Examples: You try on a new, hot outfit to model for your partner. You...

April 15, 2025
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$NKE $BBY $DKS
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Jeff Macke
Jeff Macke

Video: We Are At The Center Of The Volcano

Below is my weekly video for members of Macke's Retail Roundup. 

My universe, the land of the consumer, has taken center stage. The eye of the storm, if you will. The center of the volcano. The hottest part of the mantle...

April 11, 2025
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Jeff Macke
Jeff Macke

Video: Sound The Alarm!

Below is my weekly video for members of Macke's Retail Roundup. 

Fear has entered the market.

Not panic just yet, but Wednesday afternoon in the Rose Garden, POTUS unleashed the Kraken on the market, the global...

April 3, 2025
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dang
Jeff Macke
Jeff Macke

Tariffs Smash Stocks

Are we having fun yet?

No. No, we are not.

Stocks are getting hammered after President Trump's Reciprocal Tariffs were larger and broader than economists anticipated. Retailers and tech are leading the way lower early, which has been the...

April 3, 2025
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amazon
Jeff Macke
Jeff Macke

Amazon for TikTok? Yes please

I was busily preparing for the post-close rantings of a polarizing lunatic (by which I mean the RH earnings report and conference call) when it came across the wire that Amazon could be in the...

April 2, 2025
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AMZN
TikTok
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the Bear
Jeff Macke
Jeff Macke

5 Rules for a Bear Market

If you're not scared of what's happening in your stock portfolio you probably aren't paying attention. 

The first quarter was the worst for US stocks since Q3 of 2022 and the first negative quarter of any sort since 2023. The damage didn't...

April 1, 2025
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$XLY
$AAPL
Bear Market
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Jeff Macke
Jeff Macke

Video: A Crisis Of Confidence In XRT

Below is my weekly video for members of Macke's Retail Roundup. 

It's another down week for consumer stocks. There was hope for a bounce earlier in the week, but now we're more or less back to where we ended...

March 28, 2025
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Lulu
Jeff Macke
Jeff Macke

Lulu Warns! Shares fight to hold $300

Lululemon is getting boot-stomped early Friday after the company.... wait for it... beat earnings estimates and guided lower than Wall Street's official estimate for the first quarter and all of 2025. 

There are a few reasons investors...

March 28, 2025
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$LULU $GAP
GAP
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Nike
Jeff Macke
Jeff Macke

Bottoming II: The Process

Bottoming is best thought of as a process rather than a moment. The all look different but when you see a correction it usually hits these stages:

...
March 24, 2025
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$LULU $TSLA $PTON $NKE $CCL $UBER
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Jeff Macke
Jeff Macke

Video: Hunting For Bottoms

Below is my weekly video for members of Macke's Retail Roundup. 

This week, I'm hunting for bottoms. There are 5 stocks that have my attention. I'm under no qualms about the fact that we could be in for more...

March 21, 2025
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Starbucks
Jeff Macke
Jeff Macke

Bottom*

Ending a correction is a process. Hoping for a capitulation Crash is natural but a bit of a sucker's game and sort of misses the point. Getting into a crash is the same process only bigger. It's like ranking tornados; some are big, some less so but...

March 20, 2025
The Jeff Macke Portfolio
SBUX
PTON
NKE
GAP
WSM
AEO
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Jeff Macke
Jeff Macke

Earning's Report Cards! Ollies, Signet, WSM

Busy morning of earnings with a little something for everyone as we try to figure out who, if anyone, is actually experiencing a recession as opposed to just talking about it all the time.

This morning saw a decent report from the dominant...

March 19, 2025
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Lucky
Jeff Macke
Jeff Macke

The Bullish Case, plus Cruising, Marriage and Starbucks

What if there isn't a recession? 

Retail sales came in soft for February, with some strength in staples. Discretionary was so/so which would have seemed bad two months ago but comes as a bit of a relief in light of the bloodletting we've...

March 17, 2025
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Starbucks, Cramer, Nike, Cruising, Walmart, Consumers
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